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12 spelling, punctuation and grammar mistakes copywriters should check for

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  12 spelling, punctuation and grammar mistakes copywriters should check for by  Emily Hill  |  Oct 3, 2017  |  Copywriting  |  0 comments There are lots of common mistakes that copywriters should check for before submitting content to a client.   Copywriters are not infallible; we’re only human and we’re all subject to a lapse of concentration, or a slip of the keyboard. That’s why a  thorough copy-edit and proofread should always be part  of the copywriting process.   A copy-edit will prevent any howlers and save you losing face with a client – so make sure it’s part of  your content strategy  today!   To help you out, we’ve compiled a list some common mistakes that copywriters should look out for before submitting their work. And guess what – not all of them will show up in a spellcheck!   Common spelling m...

Common Copywriting Errors and How to Avoid Them

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  Common Copywriting Errors and How to Avoid Them Campaign Monitor - Jun 25, 2019 Article first published February 2017, updated June 2019 English isn’t the easiest language. Not only is it not phonetic, but it’s also full of  homophones , or words with the same pronunciation and different meanings like “to,” “two,” and “too.”  Simply put: English can be challenging even for the biggest grammar nerd, and it’s easy for even the most talented writer to mess up sometimes. Unfortunately, as a copywriter, you’re not afforded the luxury of grammar goofs. You have the responsibility to make sure your copy is error-free, and if you don’t, you can count on someone calling you out on it. We’ve all experienced it (or done it to someone else). To avoid being called out on a grammar mistake, here’s a list of the most common copywriting errors. Confusing homophones like “you’re” and “your” Let’s talk about one of the most common mistakes out there: the notorious muddling of “you’re” an...