Job Duties and Responsibilities of a Copywriter
Job Duties and Responsibilities of a Copywriter
Responsibilities:
·
A
Copywriter is responsible for every single word that goes out from an agency.
One of the most challenging profiles, the job of a copywriter calls for immense
hard work, patience, inventive thinking, and love for the art of writing.
·
·
Job
Profile ‐
·
Developing
creative ideas and concepts
·
Responsible
for planning and executing the mainline strategy and marketing.
·
Presenting
ideas to the creative head.
·
Writing
clear, persuasive, original copy.
·
Should
have experience in handling social media assets like Facebook, Twitter,
Instagram,
Snapchat etc.
·
Capabilities
to plan and execute digital media campaigns.
·
A
grammar Nazi and should be impeccable at proofreading.
·
Ability
to meet timelines, very important.
· High-quality conceptualization and execution skills
·
Creative
ability to think out of the box.
·
Candidate
Profile –
·
· Should have proficiency in Ms. Office.
·
· Personable in nature.
·
· Active listening, adaptability, time
management, and good work ethics.
·
· Excellent communication skills, both verbal
and written.
·
· Team management and problem‐solving skills
Having a passion for the written word sets an excellent copywriter
apart from the average, so a solid portfolio is the best way to entice
employers, and show you have the skills to write on a number of topics.
We would love to hear from you at hello@whizzhr.com
We whizz for you!
We're fun, We're 9 years young, We Innovate and We Create.
Currently, we're looking at 'The one' who can come be a part of our squad, and
lead it with creative energy, zeal, and direction. A copy enthusiast, with a
deep understanding of design and visuals. You will be someone who can take
responsibility for integrated advertising campaigns, strategy, and execution.
You’ll be someone who is pragmatic and rolls up the sleeves when needed to help
teammates, as well as someone who pulls their own weight and leads accounts.
Requirements and Qualifications
· Develop creative solutions
and innovations that meet clients’ needs
· Promote a culture of
creative quality and accountability and ensure creative deliverables meet both
our clients’ expectations and our own standards of excellence
· Impart social, traditional, and outdoor industry expertise and experience to the team
· Conceive and create
solutions that meet client objectives
· Effectively communicate
creative concepts and strategies to both clients and our internal team
· Dynamic, quick-thinking,
street smart, with a can-do attitude and a problem solver.
· Wants to make a mark in the
world of Indian advertising
· A leader who leads from the
front. Someone who is able to inspire and motivate the team to come up with
brilliant concepts.
· Fast, pragmatic & can
produce work on multiple accounts simultaneously.
· Develop a team and hire as
per company policy when required.
· Knows how to build, sell,
rework an idea as well as takes rejection lightly enough to not take it
personally but rightly enough to rework and better the end product.
· Is up-to-date with the
latest trends on social media, can forecast what’s next with precision, and
build campaigns within the client’s framework.
· Ability to articulate
complex solutions clearly
· Has a great sense of visual
communication and has a way around copy
· Strong time-management
skills and ability to prioritize
· Brainstorming and
developing campaigns while working with clients on multiple projects at once
· Work with the team to scale
up the Creative team’s technical and creative
performance
· Confident and positive with
clients who can build strong relationships.
. Passionate about communication | Your partnership with
communication, internal and external and ability to inspire ideas and navigate
them through to actually getting made is what gets you out of bed in the
morning
. Open and collaborative | Our team is close-knit and supportive
and we’re working with a lot of unknowns – you must be a champion of team
environments that are comfortable with ambiguity and encourage collaboration,
especially working cross-discipline.
. An experimenter | Fearlessness in the face of the undefined and
ready-to-break process. You’ll be excited by opportunities to create new rather
than default to plugging into existing ones while leaning towards
experimentation. Able to learn and adapt to new technologies and trends.
. We work together, not individually. We work across the streams
and don't restrict ourselves to just a desk or a line of thought or role. We
all wear the hats that need wearing, it’s a mentality that makes the team
successful.
Job Description :
Looking for a rewarding opportunity where you can flex your
creativity while constantly learning?
Come join us at Yocket as a Jr. Copywriter! We are a team of
dynamic, ambitious and energetic experimenters who love to tinker, measure and
perfect till we achieve our results! We believe “done is better than perfect”
but at the same time value continuous learning.
As a Jr. Copywriter, you would be responsible for:
1. Fleshing out a copy for
marketing campaigns across multiple touchpoints, including paid ads, social
media posts, notifications, emailers, SMS, WhatsApp, and more.
2. Writing authored articles
for news & media outlets
3. Working with multiple
internal departments to support any copy/content requirements such as
presentations, posters, etc.
4. Maintaining brand tone of
voice while creating copy
Requirements :
1. Having strong creative
skill, attention to detail & learning orientation
2. Possess excellent
communication skills including written and verbal
3. Should be a team player,
result-oriented, and want to make a difference
Benefits :
·
Our
work timings are flexible, and we work five days a week.
·
Our
culture promotes creativity and encourages teammates to present their ideas. We
work hard while balancing multiple projects simultaneously.
·
We
value passion, and if you also believe in creating a direct impact on an
organization's growth, we are a place to be!
You can read more about us on www.yocket.in
Or visit us on our social media handles via @yocketapp
We are looking for a Content Writer to join our growing team and
enrich our content across all places.
If you have a passion to learn and expand your knowledge, churn
converting copies, open to critical feedback and have the urge to improve.
Then this might be your chance to get your hands dirty and feed
your brain the right dose of adrenaline it needs.
Share with us your best work and what you think makes you the right
fit for SaaS Mantra.
Responsibilities:
→ Be crazy with words
→ Create compelling copies
that sell in a jiffy
→ Should be smart enough to
create content without even writing one
→ Be all over the place,
everywhere that needs words
→ Create your own tasks
→ Always with a lot of
questions
→ Needs to know/learn what
they are working towards and work wisely
→ Mingle with the team and
yet be a star player
→ Keeps impressing and proves
their worth to the company
→ It's all there on the
internet, so you need to know how to make it a worthy read
Requirements:
→ Experience 3 to 5 years
→ Proven work experience as a
Content Writer and/or Copywriter in a Startup/SaaS
→ Familiar with SaaS products
→ Excellent writing and
editing skills in English
→ Ability to meet deadlines
and work under pressure
→ Interest and adaptability to
Startup culture
Overview of job
We are currently looking for a Manager- Digital Content to join us.
Thrive in a fast-paced, collaborative environment with a high-volume workload
often
requiring short turnaround times
Conceptualizing & writing digital campaign (conceptualizing and
writing digital films based
on the requirement),the social media campaigns, blogs, website content
Continually raise the bar on creativity, writing fresh copy that
connects with the desired
audience and drives action
Comfortably vary voice & style of communication, and other
characteristics demanded by
the industry, company, or target audience at hand
Maintain up-to-date knowledge of communication and client-related
industry trends
Stay updated on appropriate brand guidelines and brand voice for
consistency in brand
messaging
Responsibilities
² Interpret creative briefs to develop and
produce creative concepts through execution
on assigned brands
² Research and understand the client's needs
and target audiences, through online
searches, reviews of existing research, interviews with subject
matter experts, and in-person meetings
² Write original copy and edit content for a
range of corporate marketing and
communications materials
² Collaborate with a team of account managers
and creative staff from concept
development to delivery of the final product
² Present copy concepts and final deliverables
to the internal team, and to client
representative as needed, and participate in client pitches on
occasion
² Revise copy based on internal and client
feedback/direction
Skills
² Bachelors degree in English, communications,
or related discipline
² Minimum 4-5 years professional copywriting
experience with a solid portfolio of work
² Digital agency experience a must (social
media & content marketing)
² A keen eye for detail and appreciation of
great design
² Exceptional writing and research skill
² Ability to work independently and with a team
to meet deadlines
² Excellent organizational skill and
multitasking ability
² Proficiency in MS Office
² Digital Advertising Experience is preferred
Description: Create email copy that consistently translates into
revenue for the client
Accountabilities:
·
Working
closely with Email Marketing Executives and Graphic Designers to create emails
that generate good revenue for the client
·
Writing
and developing copy for email sequences, and various email campaigns for
clients
·
Understanding
the client’s existing copywriting style
·
Revising
copy based on internal and client feedback/direction
·
Attending
company-wide meetings and every other necessary meeting
·
Aligning
with the company’s core values
·
Conducting
the necessary research to learn more about the product or service one is
writing for
·
Creating
engaging and informative content about our client’s products/services
Requirements:
·
Native
English Speaker or speaks English as a primary language
·
Ability
to express oneself through the written word
·
Grammar-nazi
and familiar with colloquial/idiomatic expressions
·
Knowledgeable
about e-commerce and digital/email marketing
· Highly attentive to details
Your responsibilities:
·
You
love to write.- You understand new-age brands created for young audiences.
·
Your
best ideas were turned down for being "too much".
·
You
want to bridge the knowledge gap in the pet care space by connecting vets and
training experts with pet parents across the country.- You want to work
alongside veterans and entrepreneurs in the spaces of business, healthcare, pet
training, and veterinary services.- You want to disrupt the untapped potential
of the $4B pet sector aided by top-notch investors. What will you do :
·
Think,
feel, and find the right words to connect with young pet parents in the
country.
· Ideate on campaigns and see them through execution by writing scripts and other relevant copy pieces. Our community of pets and pet parents means the world to us and we love to engage with them in meaningful and valuable ways.- Collaborate with internal partners to interpret project briefs and develop relevant concepts into the copy. Write copy for all customer channels, including but not limited to ads, web banners, website copy, newsletters, and emailers. We'd love for you to have
At least 1+ years work experience as a copywriter-
Skill in short-form writing
·
In-depth
knowledge of Google and social media ad writing- Updated with social media
trends and content innovations
·
Attention
to detail- Excellent written and verbal communication skills- Comfort in
working in a startup environment
Key Responsibilities:
·
Define
the content strategy for the CleverTap product experience
·
Play
a key role in the Product discovery and development process by working cross
functionally with designers, product managers, product marketing managers, and
engineers.
·
Understand
functionality in the dashboard user experience to craft accurate, useful copy.
·
Write
clear, concise, consistent language that’s on-brand and helps users navigate
CleverTap.
·
Write
for various UI and UX components ranging from error messages, tool-tips, and
descriptions, including system-generated updates.
·
Work
on different aspects of UX writing such as copy audits and competitive
research.
·
Collaborate
with the product writing team to update and maintain the UX copy style guide.
Key Requirements:
·
At
least 5 to 7 years of experience in UX writing or writing content for customer
interfaces.
·
Must
be a native English speaker with excellent verbal and written communication
skills, with a love for the Oxford comma.
·
Work
samples demonstrating experience creating user-centered design solutions.
·
Must
have received or are pursuing a BA/BS degree or higher in Computer Science,
Communications, Design, or a related field.
·
Proficient
in the use of G-Suite products and screen capture software.
·
Ability
to collaborate effectively with team members in different time zones.
·
Excellent
people and time management skills.
·
Can
juggle multiple projects at the same time.
Key Competencies:
·
Functional:
Product Technology domain understanding, Attention to detail, Result oriented
·
Behavioral:
Creative, Managing effective stakeholder communication, Conflict resolution,
Team Player
Measures of success:
·
Reduced
support tickets
·
Project
schedule adherence
Job Summary:
·
This
role would require the person to develop content for brands across lifestyle,
health, education, events, celebrities, etc.
·
The
person will be working on various kinds of content including Social Media posts
(Facebook/ Twitter/ LinkedIn), Blogs, Infographics, Emailers, etc.
·
He/she
will also need to come up with creative Social Media campaigns for brand
building and audience engagement.
·
Working
with a young and dynamic team of marketers, creative designers, and technology
teams, the role offers a great learning opportunity in brand building and value
creation for businesses across the industry sectors.
Key Responsibilities:
·
Research
about the client to understand their consumers, competition and strategize
content accordingly.
·
Create
daily content for multiple social media platforms, Ads, Info graphics, Emailers,
Blogs for the allotted clients.
·
Ideate
on Social Media campaigns & create content for the execution of such
campaigns. - Use Social Media Analytics tools to understand the impact of
content marketing on Customer engagement and change plans accordingly.
·
Communicate
with clients on the service expectations and work on their feedback on content
delivery
Knowledge/ Skill Set Required:
·
Outstanding
written and verbal communication skills.
·
Creativity
and ability to think of new ideas.
·
Understanding
of Social Media Platforms – Facebook, Twitter, YouTube, Pinterest, LinkedIn,
etc
·
Preferable
experience of 1+ years in creative writing and social media marketing
The ideal candidate is a creative team player, talented wordsmith,
and grammar sleuth. You will be responsible for developing marketing and
communications content that will separate us from the crowd.
Responsibilities
·
Collaborate
with internal partners to interpret project briefs and develop relevant
concepts into content
·
Ensure
that all products are proofed and ready for delivery or posting
·
Prepare
files and concept boards for client review and presentation
The ideal candidate is a creative team player, talented wordsmith,
and grammar sleuth. You will be responsible for developing marketing and
communications content that will separate us from the crowd.
Responsibilities
·
Ability
to understand brand briefs, tonality, and communication structure of the brand.
·
Adaptive
and willing to leverage the opportunity of writing copy for various categories,
markets, and audiences.
·
Craft
effective copy for various platforms.
·
Obsessed
with grammar and proofreading.
·
Be
an important part of Tonic's collaborative culture and work with cross-functional teams.
·
Present
ideas to clients clearly and effectively.
·
Stay
abreast with the current industry trends.
·
Most
importantly, love the craft and advertising.
Job Description: -
·
Writing
clear, compelling copy for various mediums (e.g. ads, blog posts, newsletters)
·
Working
with creative professionals to build marketing projects and campaigns
·
Write
clear, attractive copy with a distinct voice
·
Interpret
copywriting briefs to understand project requirements
·
Collaborate
with designers, PR, and other professionals on large- and small-scale marketing
projects (e.g. email campaigns and landing pages)
·
Conduct
high-quality research and interviews
·
Edit
and proofread copy as needed
·
Use
SEO principles to maximize copy’s reach
·
Source
images and other content
Desired Profile: -
·
Proven
experience as a copywriter or related role
·
Knowledge
of online content strategy and creation
·
Excellent
writing, editing, and proofreading skills
·
Experience
with SEO
·
Strong
research skills
·
Creativity
·
Collaborative
spirit
·
Excellent
time-management and organizational skills
·
BSc/BA
in marketing, English, journalism, or related field
Responsibilities
² Produce well-researched content for
publication online and in print
² Organize writing schedules to complete drafts
of content or finished projects within deadlines.
² Utilize industry best practices and
familiarity with the organization's mission to inspire ideas and content
² Communicate and cooperate with a writing
team, including a content manager, editors, and web publishers.
² Follow an editorial calendar, collaborating
with other members of the content
production team to ensure timely delivery of materials
² Develop related content for multiple
platforms, such as websites, email marketing, product descriptions, videos, and
blogs
² Monitor and analyze the performance of key
performance indicators (KPIs) to offer suggestions for improvement
² Use search engine optimization (SEO)
strategies in writing to maximize the online visibility of a website in search
results.
Role Description:
We are looking for a creative copywriter to write clear and concise
copy for ads, publications, and websites. Your words will inform and engage
target audiences.
You should be a self-motivated, team-spirited, skilled, and
imaginative writer with an eye for detail. If you can grasp project
requirements quickly and offer valuable insight, we’d like to meet you
Responsibilities
·
Write
clear, attractive copy with a distinct voice for a variety of media including
social, print, video, and online.
·
Interpret
copywriting briefs to understand project requirements.
·
Collaborate
with creative, product, marketing, and other professionals on large- and
small-scale marketing projects (e.g. email campaigns and landing pages).
·
See
projects through the whole creative lifestyle, from inception to deployment.
·
Develops
and maintains the brand voice and tone.
·
Uses
data-driven marketing to guide all copy decisions.
·
Edit
and proofread copy to ensure high editorial standards are met across all
content outputs.
·
Use
SEO principles to maximize the copy’s reach.
·
Source
images and other content.
·
Develop
and implement brand guidelines.
·
Stay
current on trends and competitors within the editorial sphere.
·
Drive
brand consistency across all company communications.
The Role
·
This
is a high-ownership role where you are the custodian of our brand’s voice.
·
Understand
our audience, a day in their life, and their pain points to come up with content
ideas that are relatable and share-worthy.
·
Position
our mascots Kutu, Ki, and Minku in a way that Indian mothers look at them as
positive, relatable role models for their children by showcasing their never-ending curiosity, funny quirks, and childlike innocence.
·
Write
jargon-free copy that evokes a range of feelings - happiness, excitement,
nostalgia, frustration, guilt that mothers encounter while raising a little
human
·
Experiment
with a range of copy formats on social media for reels, comic strips, memes,
stories and newer formats of content that are currently trending
·
Come
up with catchy, curiosity inducing Push Notifications, email and ad copy to get
our customers excited about new features, content and offerings.
·
Update
product descriptions on our website, Play Store, App Store as and when there’s
a business requirement
·
Position
Kutuki as a great place to work through copy that highlights our work culture,
celebrates the milestones of team members and the company, and provides
information on job openings
·
Apart
from English, experience in writing copy in Hindi/ Hinglish would be a bonus
·
Must
work cohesively with our brand manager and designer in the marketing team and
take ownership to deliver a copy within timelines
Who we are looking for:
The Copywriter will be responsible for assisting in coming up with
the overall creative Idea of all online marketing initiatives and digital
communications, as may be required. As part of an effective, and team, the
Consultant is tasked with copywriting that is fresh, creative, imaginative,
campaigns on-brand. The Consultant may also be called upon to write for
multi-channel marketing that includes web, social media, and print collateral
materials.
·
Ensure
all work is vetted by immediate superior
·
Overseeing
copywriting work created by copywriters within the team, including freelancers,
to ensure quality and overall creative direction
·
Provide
guidance, critiques and mentorship to fellow copywriters to ensure growth
within the Team
·
Establish
proper QC process of copywriting work created within the team, as well as
across departments, in the form of proof reading, editing, and approvals
·
Brainstorming
visual and copy ideas with other members of the creative team, as well as
cross-functional team members
·
·
Provide
copywriting for all online marketing materials including websites, landing
pages, banner ads, emails, social media branded content, headlines, and slogans
when required express creativity through words while ensuring that the tone of
voice is on-brand
·
Writing
clear, concise, and grammatically correct copy
·
Be a
part of the working team from concept to completion (web sites, banners, social
media branded content and other online media)
·
Work
effectively with various internal departments and external partners
·
Work
independently and as part of a diverse team
·
Balance
multiple projects while meeting tight deadlines
·
QC
all work going out from the company and such other duties as the reasonably
specify from time to time.
You
will create content for films, promos, print, outdoor, digital, activations, and
more. You will also document our users’ journeys through all their stages such
as acquisition (scripts, performance ads, emailers), activation (explainer
videos, webinar content), and engagement (CRM campaigns, engaging mailers)
What You Will Do
·
Craft
compelling copy for memorable marketing campaigns that would run primarily on
digital platforms like Facebook, Google, and the Meesho app
·
Create
fresh, exciting and effective communication for the target audience with a
clear and distinct voice
·
Think
on your feet to churn out quality content like app push notifications on a daily
basis
·
Work
closely with the design and video team to develop high impact marketing
campaigns
·
Ensure
quality, consistency, and tonality of the brand across creative content
including campaign copies, ad copies, app banners & push notifications,
monthly sale events, video scripts, TV, etc.
The primary purpose of the role:
- Effectively planning creative solutions and aiding in defining the scope of
work across all verticals along with the Head of departments
- Collaborating with the Business Development department to develop and propose
value-added, creative interactive strategies and presentations for pitches to
convert clients
- Researching and monitoring Digital & New Media industry trends and
competitor offerings to improve current offerings
- Coordination with all Internal Departments for all the Brand requirements
from planning till execution and follow up with the team
Major responsibilities & deliverables:
- Solutions and ideas offered for campaigns and pitches should be fact-filled,
active, and engaging to avoid rework and ensure that the client’s needs are met.
- Creatively involved in end-to-end coordination and execution with third parties
like director, producer, vendors, etc. for the respective brands
- Ensure that the Creative team contributes to Innovative & Interactive
Digital Media solutions that help the different teams to excel in their
campaign
- Ensure on-time and effective communication with the internal team to ensure that
client's timelines are met
- Carry out in-depth research about the client’s brand and competitor brands,
including previous campaigns run by the client’s brand along with competitor
brands. Keep abreast with current emerging industry trends
- Evaluate the demographics of specific media users by analyzing their
characteristics, behavior, and media habits to identify target audience
appropriate creative ideas and solutions
- Brainstorm with team members to decide upon creative ideas to take the
campaign, pitches forward, and help in making decisions for creative buckets
- Make suggestions to determine the most effective platforms (Facebook,
Twitter, LinkedIn, Instagram, etc.) that allows a client to convey messages to
target audiences taking into consideration its outreach, frequency of reach, and
budget
- Create content which is fact-filled, interesting, and appealing to the target
audience
- Give suggestions and inputs to increase the SEO rankings for campaigns
We are looking for a creative storyteller who can get the story of
our brand right into our audience.
Requirements:
Creative writing skills in English
Ability to build relationships and deliver unique brand stories
Simplify complex concepts
The ability to spot and write quality content that can go out in
the form of text, audio or video
Ability to connect with the emotions
Exceptional understanding of social media
Skills:
Versatile, flexible and dynamic attitude
Social media savvy
Knowledge of the latest industry trends and social media trends.
Job Summary:
• Write blog posts and LinkedIn articles on behalf of the Company.
Generating, researching, and pitching ideas for content
Write content to engage the brand’s audience.
Generate materials for content and marketing campaigns
Handle social media and email platforms
Come up with inspiring ideas, ad concepts, ad copies, video scripts
to be posted on the brand’s various social media channels.
• Edit, proofread content
In short, we are looking for “Christopher Nolan” to tell the story
of our “Batman”
Job Description:
· As a member of the creative
team, you will write and edit copy for a variety of projects (including print,
web, mobile, video, and social media), working closely with the design teams to
brainstorm ideas, create concepts, and develop messaging.
· Understand the overall
content strategy; transform technical briefs into engaging copy/content for B2B
audiences.
· Collaborate, prioritize, and
manage multiple assignments.
· Write original copy and
edit content for a range of corporate marketing and communications materials.
· Develop content pieces
(blogs, social media posts, emails, landing pages, web
· pages, infographics),
presentation decks, and print collateral.
· Comfortably vary voice,
style, and other characteristics demanded by the industry, company, or target
audience at hand.
· Present copy concepts and
final deliverables to the internal team, and to the client representative as needed,
and participate in client pitches on occasion.
· Responsive to unplanned
content requirements.
Skills and Qualifications:
· Degree in Journalism,
English, Mass Communications, or related discipline.
· Interest in copywriting and a solid portfolio of work.
· Exceptional writing and
research skills.
· Ability to work
independently and with a team to meet deadlines.
· Excellent organizational
skills and multitasking ability.
· Proficiency in English
writing.
Preferred Skills:
· Social media or content
marketing experience a plus
· Proofreading experience and
familiarity with standard style guide a plus.
· Experience working with
content management systems, WordPress, etc.
· A keen eye for detail and
appreciation of great design.
Responsible for producing engaging, clear text for different
advertising channels such as social media platforms, websites, print ads, and catalogs.
Their duties include researching, producing interesting written content, and
proofreading their work for accuracy and quality.
·
Coordinating
with designers and team to get things done in a better way
·
Understanding
client's business and requirements to deliver the exact message and increasing
growth of the business.
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